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School spirit isn't just for the mascots anymore. Think on how you'd bring school spirit to your school traditionally. You'd probably get a mascot, have pep rallies and other school...

"What's this flippin' explosive marketing you keep seeing," you ask? OK, the flippin' is for fun. But explosive marketing is an actual term we use around our office. Why? Because...

Press releases, mailers, movie theater advertisements...they're not enough marketing for schools anymore. Why? They're expensive, they're not trackable, and oftentimes it's not where your audience is searching for you. Don't...

If you Google'd your school's name, you'd think it would automatically show up first, right? Not necessarily. Try giving one of your school's names a Google. If you've never done...